Fall 2021

This project consisted of a social playbook and designs for the People Of Colour in Advertising and Marketing. A series of posters were created for an out of home transit shelter campaign. These designs included the use of visual art, typography, as well as proper use of placement. The goal for this campaign was to increase the number of BIPOC in the advertising industry without having to feel pressured or uncomfortable in the workplace. This led to the tagline “Let BIPOC be BIPOC“.

Strategy | Copywriting | Adobe InDesign